Bigger is Not Always Better

Bigger is Not Always Better

No doubt you have seen all these big new online stores in Canada plastering the internet, TV and radio with adverts. They all offer “Free Shipping”, ” Big Deal “, SALE – 70% off etc.

No company no matter how big can offer free shipping on anything they sell without a substantial minimum order amount, especially in Canada. They will eventually go out of business.

They also can’t give huge discounts on quality products, only cheap imports.

“Get big quick” companies often are unable to offer great service. Most of these companies do not keep any stock, they send the orders out to a supplier who is supposed to fulfill the order. It is virtually impossible to control this process as the company gets more and more orders the service will deteriorate.

It is not always the case that bigger is better. Many smaller companies use the same technology as the big ones. They keep what they sell in stock and therefore can control their shipping and service.

Buy niche. If you want an umbrella, buy from an online umbrella store, if you want fudge, buy from an online fudge store and if you want gifts, buy from an online gift shop. These stores specialize in what they do and sell; you will get exactly what you want with great service.

Remember a big deal is not always a deal. Buy cheap imported products and they may last, or not. Buy quality, locally made if possible and the product will last for many years, now that’s a deal.

Case in point:

The Trials of Shipping Parcels in Canada

Wow – What a day!!

Been on the phone to Canada Post for half the day trying to find out what happened to some parcels I sent to customers; we ship a lot of parcels through them as you can imagine. When we query as to what has happened to the parcels we always get the standard reply, that they will ‘launch an investigation’. This can take from 5 to 45 days depending on where the parcel was shipped to. I understand that they have to find out what happened, but we run a business and can’t afford to wait that length of time; it is not our fault or that of our customers that the parcel did not get there; it is theirs.

We are a small business and can’t risk sending a second parcel to customers and then not being reimbursed by Canada Post for the missing one; this puts us in an awkward position as we strive to keep our customers happy; we do not want to lose their business or our money.

Although the number of lost parcels is very small, it is nonetheless very inconvenient, frustrating and time-consuming. We would prefer to use a more reliable shipping method, but it would be more expensive for our customers, who already balk at our really low, subsidized shipping rates.

…..breathe …  stay calm … relax ….